It should come as no great surprise that during the couple of years that the brony community has been growing, more and more people have been finding reasons to object to some of the decisions that Hasbro have chosen to make. One of the most well-known issues was the infamous 'Derpy' situation, where certain people actively sent hate-mail to Hasbro for 'altering' the Derpy Hooves character. Despite the entire fiasco being unsympathetic and diabolical the community overreaction was embarrassing, to say the least it did a lot to suggest that, when they feel scorned, some bronies can be vicious little bastards.
Being made aware of the radical potential of bronies suggests that history may repeat itself should other changes be made that upset the brony status quo. People seem to forget that Hasbro have their own vested interest in making particular business decisions. Most are agreed upon by bronies, but a few are received poorly by the fandom. But Hasbro's choices are made with obvious legal, ethical and financial obligations and motives in mind, and so for the fandom to actively attack them at times when they say or do something that doesn't gel with the community is one of the worst forms of fanaticism that I've ever witnessed.
This is the company that have allowed bronies, a group of people who could be seen as potentially harmful to a children's brand, to organise massive events and gatherings, interact with staff members from the show and generate copious amounts of user-generated content. Their general leniency can be seen in every fan-made game, animation or fan-writing, and the good gestures that they show towards bronies releasing merchandise specifically targeted at the older demographic, for example prove that they're a company worth staying on good terms with.
And yet, while many do respect Hasbro, there are plenty of people who enjoy biting the hand that feeds them. Hasbro are responsible, ultimately, for My Little Pony, and "Friendship is Magic" wouldn't exist if it wasn't for them, and, of course, myriad others involved in the creative process. As a result, it seems counter-productive to challenge Hasbro when they are effectively playing on the same team as bronies. The recent 'Season-3-being-only-13-episodes' revelation has sent more people bashing at Hasbro's front door, to which the response of any rational person is simply: why not just wait and see what happens?
It's usually uninformed people who go and hurl insults at Hasbro, and various 'pony media' institutions are largely to blame for radicalising them. It's not inaccurate to say that certain influential websites within the fandom are often among the first to post sensationalist news that is, at times, poorly researched. When a particular notable plush-maker was contacted by representatives of Hasbro, news quickly travelled throughout the fandom inciting aggression against the company, as people for some reason thought that Hasbro were preventing the sale of My Little Pony plushies in general. The issue was compounded by certain community websites that encouraged action to be taken against the company. A little research, however, proved that the prohibition of plushies wasn't Hasbro's intention at all, leaving everyone who complained to them about the issue looking rather stupid.
And, of course, this stupidity reflects badly on the rational members of the community who have no reason to harbour animosity towards Hasbro, who are, if anything, amazingly supportive of the culture that has grown out of "Friendship is Magic". Similarly with the 'Derpy' issue, plenty of people rallied in opposition to a decision made by Hasbro that they were obligated to pursue. People seemed to take the alteration of Derpy Hooves as a personal attack, without even considering that there may have been a greater reason for why Hasbro and The Hub edited her characterisation. The resulting hate-mail and the radicalisation of the issue left me feeling great sympathy for the Hasbro employees who were on the receiving end.
I bring this up now due to the Season 3 revelation: I have seen a variety of Tumblr posts, Tweets and messages submitted to websites such as Ponibooru attacking Hasbro for 'ending the show' prematurely. Again, it's a lack of research or evidence in favour of blind aggression that makes people vengeful in this kind of situation: there has been no confirmation at the time of writing that the show is ending with Season 3 - William Anderson's recent mysterious 'poem' suggests that it won't be - and, even if it does, Hasbro have a team of people far more experienced than any of us calling the shots. In the pursuit of a lucrative business model, they may make the decision to end the show after this upcoming season; should that be the case, fans should respect their decision and understand that multiple factors will have gone into the making of it.
In short, Hasbro should be respected for being supportive of the brony community, and, when decisions are made that might dampen the spirits of various people within the fandom, people should just accept them as informed corporate decisions rather than lashing out. As much as bronies might like to think it, they don't actually know better than Hasbro do when it comes to handling their intellectual property. People need to take a step back when information is leaked; always wait until you hear the full story before jumping to conclusions and getting pissed off. Hasbro deserve to be treated with the same dignity and respect as Lauren Faust, The Hub and the staff working on My Little Pony: "Friendship is Magic".